□ KoPHWA has launched its World Breastfeeding Week campaign, which runs from August 1st to 18th to celebrate World Breastfeeding Week.

□ The slogan for the 2024 World Breastfeeding Week is "Breastfeeding Support for All." This year’s campaign holds special significance as it includes contributions from individuals and companies to create a socially supportive environment for breastfeeding. Notably, the campaign features pro bono work by Im Narae, author of the webtoon series on pregnancy, childbirth, and parenting titled "Nacotoon" and the book "We Decided to Give Birth at Home." Additionally, there are product sponsorships and participation from companies like Mother-K Co., Ltd. and Uzin Medicare Co., Ltd.

□ The 2024 World Breastfeeding Week campaign was conducted online from August 1st to 18th. Mobile coupon worth 10,000 KRW were given to participants who shared campaign content on social media and answer quizzes related to breastfeeding.

□ KoPHWA President Lee Sam-sik stated, "Breastfeeding has significant societal benefits, beyond just being a personal choice. It’s crucial that everyone acknowledges the importance of breastfeeding and works together to create a supportive environment." He added, "I hope this campaign serves as an opportunity to raise awareness about the value and importance of breastfeeding."

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2024 World Breastfeeding Week Campaign